How it started
I spent 10 years, from 14 to 24, working blue-collar jobs. You go through a lot of gear doing that, and most of it doesn't last.
After that, I started building websites online, mostly to make money.
Over time, those two things started to connect. I already cared about finding gear that held up, and I knew how to build sites.
Putting them together just made sense.
That's how Buy It For Life started.
